News
Southland is set to enjoy a major tourism boost, with Government funding helping to bring more exciting and diverse events to the region. As part of a $2.6 million investment into regional events nationwide, Great South has been awarded $93,000 for five standout events.
Tourism and Hospitality Minister Louise Upston highlighted the value of such events, saying, “I’m thrilled with the variety of exciting events on offer, encouraging more New Zealanders to enjoy and explore our beautiful country beyond the main centres.”
Among the events to receive funding in Southland is the ever-popular Burt Munro Challenge 2026, which has been granted $16,000. A key part of Southland’s event calendar, the challenge draws motorcycle fans from across the country and contributes to the local economy.
Also supported is Next Gen Round 4 of the NZ Premier Motorsport Summer Series, with $20,000 in funding, bringing high-octane thrills to the region. The Rakiura Rhyme Machine Festival 2025 received $5,000, offering a creative, family-friendly event on Stewart Island.
The Shepherdess Muster 2026, which celebrates rural women and community, has received $22,000, and the well-loved Tussock Country – NZ Country Music Festival 2026 secured the largest share, with $30,000 in funding.
Minister Upston said, “I’m particularly pleased to support events in regions which traditionally don’t see as many domestic tourists.”
The funding comes from the Regional Events Promotion Fund, which was created using $5 million from the International Visitor Conservation and Tourism Levy. Over two rounds, it has backed 284 events, supporting tourism growth in smaller and less-visited areas.
“Investing in these events has a direct impact, with visitors spending money in local cafes, businesses and accommodation providers, driving economic activity in our communities,” said Minister Upston. “New Zealand is open for business, and we encourage both Kiwis and international visitors alike to explore and enjoy what New Zealand has to offer.”
This latest funding round confirms the Government’s ongoing focus on promoting regional tourism, ensuring that the benefits of visitor spending reach across the country—not just the main tourist hotspots.