Breast Cancer Foundation NZ is making an urgent appeal for more Southlanders to host Pink Ribbon Breakfasts this month, as the charity faces a potential funding shortfall that could impact vital support services.
With around 240 women across Southland and Otago diagnosed with breast cancer each year, the foundation says community fundraising events are crucial to maintaining programmes that provide education, research funding, and patient support.
Pink Ribbon Breakfast month runs throughout May and into June, with events ranging from workplace morning teas to large community gatherings. The foundation receives no government funding and relies entirely on public donations to operate.
"Breast cancer doesn't stop during tough times and as a community, neither can we," says the Foundation's chief executive, Ah-Leen Rayner.
"Each year, around 240 women across Southland and Otago are diagnosed with breast cancer, and Pink Ribbon Breakfasts help fund vital support, research and education. Without enough hosts, we risk losing millions of dollars to invest in programmes that save lives."
Rayner emphasised that it's not too late for people to get involved in this year's campaign.
"There's still time to get involved, rally your community and be part of something that truly matters. Whether it's a morning tea at work, brunch with friends, or a large community event, every gathering helps ensure we can continue supporting Kiwis affected by breast cancer," Ah-Leen adds.
People can register to host an event at pinkribbonbreakfast.co.nz, where they'll receive a free kit with ideas and resources. Registrations close on 31 May.