fbpx

The Life Magazine Released, Celebrating Kindness and Resilience

Nov 29, 2020
2734 Views

Invercargill marketing agency Market South is proud to once again showcase the heroes of the south, with the release of edition 8 of The Life magazine. The Life is an annual culture and lifestyle magazine, celebrating the people, places and more in the south.

The theme of edition 8 is kindness and resilience. In what has been the toughest year many of us have faced, The Life’s team felt it was important to share these uplifting stories, bringing to light the work of many who give their time to help others.

Editor Briar Babington said edition 8 was a special one for the whole team, with the pressures of COVID-19 throughout the year making for an interesting production process.

“We knew from the outset that this edition not only had to happen so we could continue to celebrate the people that make the south special, but also that it had to be a unique edition, different from what we’d done in the past.”

That included extending The Life’s coverage to encapsulate Clutha, Dunedin and Central Otago. The magazine’s content is interwoven with tourism, so this was a natural extension. But perhaps the most exciting change this year is the cover.

As with most magazines, usually a striking image graces this cover. While edition 8’s cover is no different from that, this year it is a skilful illustration of an image, aimed at encouraging readers to take that second glance and really engage with the stories they’ll find among the pages.

The Life edition 8 out now. 

Featuring on the cover this year is none other than Melissa Vining. The tireless campaigning and work Melissa has given to the Southland Charity Hospital as part of her husband Blair’s legacy for fairer cancer care is the epitome of kindness and resilience, Babington said.

“Melissa and the entire Southland Charity Hospital team are absolute champions, carrying on the work that her husband Blair started and just being so fiercely passionate about making sure that others have better outcomes.

“She’s an incredible spokesperson, role model and all-round wonderful person, and we’re proud to help carry on the Vining story, with the charity hospital.”

Producing a magazine during a year when business confidence and spending is down wasn’t the easiest of processes, but Market South has long been a business that advocates for all the great things the south has to offer. The toughest edition brought to print since the first one was published in 2013, the commitment to sharing southern stories at a time when they’re needed most kept the team going.

The addition of content from places such as Central Otago, Dunedin and Clutha was a great motivating factor, throwing light on places and people  the magazine’s scope hadn’t yet explored.

Market South creative director Carla Forbes said she was proud of the work done by everyone and blown away by the stories she’d come across throughout the production of the magazine.

“Now more than ever we need those stories of resilience,” she said.

“We all want to hear about those business and people who have trucked on through Covid, who are doing their best to share their offering, and The Life is a great vehicle to help share these stories that shape the identities of our regions.”

Edition 8 of The Life is on sale now, and can be found at retailers around Southland and Otago. Check out thelife.co.nz/buy for your nearest stockist.

Sharks Add Second American Import for 2021
News, Southland
99 views
News, Southland
99 views

Sharks Add Second American Import for 2021

Nick Jeffrey - Jan 19, 2021

The SIT Zero Fees Southland Sharks will have an American duo on court in the 2021 Sal’s National Basketball League…

UPDATE: AOS Callout in East Gore, Called Off, AOS Stood Down
Gore, News
1210 views
Gore, News
1210 views

UPDATE: AOS Callout in East Gore, Called Off, AOS Stood Down

News Desk - Jan 19, 2021

UPDATE: 4:30pm AOS have been stood down and all cordons removed. Police were called to an alleged firearms incident at…

Master Plan Will Slow Down City: But What About Business?
Invercargill Central, Invercargill City Council
1048 views
Invercargill Central, Invercargill City Council
1048 views

Master Plan Will Slow Down City: But What About Business?

Aimee Wilson - Jan 19, 2021

Some business owners in the city feel that the council’s Master Plan could actually be detrimental to trading - particularly…

Community Views Sought on City Centre Master Plan
Community, News
4146 views
Community, News
4146 views

Community Views Sought on City Centre Master Plan

News Desk - Jan 19, 2021

The Invercargill City Centre Master Plan sets out a pathway for revitalising the heart of Invercargill and we want to…

Ohai to Invercargill Branch Line Open, Maintenance Planned
News, Southland
107 views
News, Southland
107 views

Ohai to Invercargill Branch Line Open, Maintenance Planned

News Desk - Jan 19, 2021

“The freight train derailment on 11 January at Wrights Bush damaged around 100m of track and also caused some damage…