New FreshChoice Supermarket Opens In The South
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Invercargill has its first FreshChoice supermarket - the 4th one in Southland, and the public is invited to the official opening on Wednesday morning.
Owner/operator Jigs Buha said a lot has been done to the 57-year-old supermarket in Yarrow Street, rebranded from SuperValue Plaza, and given a complete makeover.
“It will blow people’s mind. It looks totally different,” he said.
Jigs and his wife moved from the North Island a year and a half ago and are just loving life in the South.
He said Southlanders are good people and they are excited to bring FreshChoice Plaza to the city - alongside Riverton, Otautau and Te Anau.
From the moment you arrive, you’ll notice a new and improved look and feel both inside and outside the store. Expect bright, modern aisles, a clean layout, and an inviting atmosphere designed to make your shopping trips easier and more enjoyable.
The Food 2 Go section will be packed with quick, delicious, and fresh options perfect for breakfast, lunch, or a cheeky afternoon snack.
The supermarket will have its own F'real shake machine, so choose your flavour, blend it to your perfect thickness right on the spot, and enjoy a premium milkshake or smoothie in seconds.
Can't make it into the store? No worries at all FreshChoice Plaza is making it easier than ever to get your groceries delivered straight to your doorstep.
Serviced by Uber Eats, DoorDash and Delivereasy, dinner ingredients or late night snacks are only a phone call away.
The store’s conversion began last year with the florist counter and the checkout moved to the front door.
The layout was rearranged to offer more space which allows for a wider product range supporting local producers.
“The store has a brand new look, brighter aisles! We’ve upgraded our lighting and chillers to bring you a fully modernised shopping experience.”
Jigs said the products are also cheaper and accompanied by an Everyday Rewards programme.
The team are looking forward to seeing you all on Wednesday morning at 9am, for some open day surprises in store.
