Farming
In a region known for resilience, hard work, and strong community ties, a new network is proving rural women in business are thriving. The Western Women’s Business Collective (WWBC) is bringing together entrepreneurs from across Western Southland, creating a supportive space where connection replaces isolation.
Founded by Michelle Anderson of wordED By Michelle Anderson, the Collective was formed after she recognised a clear gap in the region. Many rural women juggle business ownership with family life, farming responsibilities, full-time work and community commitments. While ambition is plentiful, regular professional connection can be limited by distance and the realities of rural living.
“When I started looking for a group like this, I realised I would have to travel to Invercargill to connect with other women in business. That is not always realistic when you are juggling everything that comes with rural life. When I discovered there was nothing already in our area, I decided to start one myself. It has been so inspiring to discover just how many talented women there are doing incredible things right here in Western Southland.”
The WWBC celebrates the talents and achievements of women who live and work in the Western Southland community. It shines a light on wāhine making meaningful contributions in their own backyards, often without fanfare.
The group meets quarterly, gathering at members’ businesses or community spaces. The relaxed format mirrors traditional rural discussion groups, encouraging open conversation and practical support. Members share honest stories about running a business in a rural setting, from managing seasonal workloads to navigating limited local services.
Michelle believes the strength of the Collective lies in its diversity.
“The WWBC is a space where we can come together to share, learn from one another, and uplift each other as we navigate the unique challenges of being rural women in business. In our Collective we have a diverse range of services, skills, products and creativity, everything from apparel to hospitality, and so much more in between. I believe strongly that many riches can be found when we work together and discover what our own backyard has to offer. These women are living their dreams, despite the challenges that living rurally can often bring, and they have been brave enough to have a go. Supporting these small businesses means everything.”
Members say the benefits extend beyond business growth. New relationships and collaborations are already forming, strengthening both enterprises and friendships.
“As a relatively new woman to a rural community, I find the support and access to accumulate knowledge and skills very valuable. Our regular catch ups are informative, inspiring, and most of all, great fun. The diversity of our creative rural community is fantastic. We all have so much to learn and share.”
The Western Women’s Business Collective shows that while rural business can be isolating, it does not have to be lonely. By building strong local connections, the group is helping shape a more confident and connected Western Southland business community.