Farming
- New Zealand’s first AI-created TV commercial aims to support local wool and media sectors.
- Bremworth’s $2 million campaign uses AI to produce innovative content at a reduced cost.
- AI technology enabled faster production, boosting exposure by 1.7 million additional views.
Bremworth has launched New Zealand’s first television commercial (TVC) fully produced by artificial intelligence (AI). The commercial, part of a $2 million advertising campaign, aims to elevate the profile of New Zealand wool while showcasing the potential of AI in the media industry.
Experts believe the use of AI could transform New Zealand’s media sector, enabling Kiwi businesses to develop complex video advertising more efficiently and cost-effectively. This could also lead to increased spending on media and provide greater opportunities for promoting local products.
Rochelle Flint, Bremworth’s Chief Brand and Product Officer, noted that the company initially explored AI to create still imagery for new product launches. “When you are launching an entirely new range of carpet with multiple colour variations, these tend to be made in large batches, which can take weeks to complete. The issue for businesses like ours is they are reliant on producing physical inventories before they can create visual assets,” she said.
With AI, Bremworth was able to produce content without waiting for physical products. This innovative approach enabled them to bring creative ideas to life more quickly, reducing the time lag between production and content release. “For our Crafted Feels Different campaign, AI allowed us to develop content that would have been difficult, time-consuming, and expensive to create in real-world conditions,” she added.
The technology has not only saved time but also cut video production costs by around 60%. These savings have been reinvested into local media platforms, increasing Bremworth’s reach by an estimated 1.7 million views across New Zealand channels. “The development of creative content in this way has the potential to increase the accessibility of the New Zealand media industry—helping to retain more spend in this market rather than with multinational tech companies,” Flint said.
Bremworth’s new AI-driven campaign highlights the innovative possibilities of combining one of New Zealand’s oldest industries with cutting-edge technology. Flint noted that the juxtaposition between traditional wool and modern AI has opened new avenues for content creation, enhancing the company’s ability to reach audiences in a meaningful way.
The new campaign will be broadcast on New Zealand television, TV on demand, and digital platforms starting 29th September.