JB Hi-Fi is moving south in 2024, with its long-awaited Invercargill store set to open on 19 January.

Part of the retailer’s ambitious expansion plans, this will also be the trans-Tasman retailer’s southernmost store.

Located in Invercargill Central, the store promises an unparalleled shopping experience that embodies the unique JB Hi-Fi style the brand is known for.

Tim Edwards, Managing Director of JB Hi-Fi New Zealand, says he’s looking forward to JB Hi-Fi becoming part of the Invercargill community:

“We’ve seen strong demand from Invercargill for some time, so it will be great to have a store presence in this first-class mall.”

“We want to provide the best customer experience for Kiwis – wherever they are in the country. The new store will offer more choice and a unique shopping experience,” says Tim.

The Invercargill central store will create 25 new jobs for the city to meet the expected demand in the growing mall.

Invercargill JB HI-FI store set to open this Friday 19th January. Photo: whatsoninvers.nz

Tony Keay, Store Manager of JB Hi-Fi Invercargill, says that after months of intensive training, local employees have become part of the JB Hi-Fi family.

“We’re not just opening a store; we’re becoming a part of Invercargill’s story, and we look forward to welcoming customers through our doors.”

He adds that local shoppers can expect a great range of technology at awesome prices.

In the lead-up to the opening, customers will also be able to enter JB Hi-Fi’s ‘What’s in the Box’ competition, which has been travelling the country. The three-metre cube offers a chance to win over $5,000 worth of prizes by correctly guessing the items inside. Consumers can enter by visiting the box, which is located inside the mall. The competition is on now and a winner will be drawn on Monday, 19 February.

Mike & Kelly with the BOX, guess the eight prizes inside. Photo: whatsoninvers.nz

The new Invercargill store boasts a new style fit-out, currently only seen in a few other stores around the country.

Embodying the unique JB Hi-Fi flair and ensuring the best shopping experience for consumers, the latest layout design includes new tech performance pods, coffee tables, TV displays, fitness pods, and lighting design, making the customer journey fantastic.

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