Invercargill Among Six Wet & Forget Store Closures

Wet & Forget is expanding its presence across New Zealand to provide customers with greater access to its products.

The iconic New Zealand cleaning brand, founded in 1995, will increase from 19 company-owned stores to more than 200 partner locations from late 2025, significantly increasing product access for customers.

Wet and Forget products will continue to be available online at wetandforget.co.nz and through trusted national retailers including Mitre 10, Stihl Shop and Farmlands, as well as selected Wet & Forget stores nationwide.

While this will be welcomed by customers across the country it has meant the company has made the difficult decision to close six of its stores around New Zealand.

The Wet & Forget stores affected are Dunedin, Invercargill, Kapiti, Pukekohe, Timaru, and Westgate which are all located within a short distance of a locally owned and operated Mitre 10 or Mitre 10 MEGA now stocking Wet & Forget products.

CEO Andre Gargiulo acknowledged the hard work and contribution of the whole Wet & Forget team, and the company is supporting those affected.

“The new retail strategy reflects Wet & Forget’s ongoing commitment to the New Zealand market and making its products more accessible to our customers while also positioning the business for future growth.

“As a company with a rich local legacy, this expansion allows even more New Zealanders to find our products locally while ensuring the business remains strong, innovative, and ready for the next stage of growth — both here and internationally.”

Wet & Forget remains committed to investing in innovation and next-generation cleaning technologies to support its long-term growth and export success, he said.