Longer opening hours at weekends, particularly Saturdays, to fit with busier lifestyles is a key message to come out of a survey of Gore shoppers, conducted recently by GoRetail.
A synopsis of the survey’s findings was presented to retailers last night at a mid-winter get together organized by GoRetail group members. Over 30 people from the retail and hospitality sectors attended the gathering at the Thomas Green.
The online survey was carried out to give retailers a better understanding of the needs and
expectations of their customers as the marketplace continues to evolve. Over 250 people completed it, representing a broad cross-section of the community.
GoRetail spokesman Ivan van de Water said the group was delighted with the depth of responses and the insight they provided.
Consumers told us were on the right track, but reminded traders theres still much to do in
delivering the range people now expect from their town centres.
The need to re-look at weekend trade hours, particularly Saturdays, and a value-priced clothing store were high on the agenda with survey respondent – “many people are still missing Postie Plus from Gore’s town centre”, Mr van de Water said.
The successful Love Gore Shop Local programme, which has helped emphasize the need and value in supporting neighbourhood businesses, is now in its second year.
“It has been great to see retailers working together for the benefit of their town and customers.”
A key strategy has been to ensure Gore’s retail offer and experience continues to shape around its customers.
“This is especially important in what is a highly competitive market where shoppers’ choices are wider than ever before,” Mr van de Water said.
Like many New Zealand towns and cities, online spending continues to grow. Gore locals also spend in nearby Dunedin, Invercargill and Queenstown, all of which reduces income potential for businesses here despite a continually improving shopping and hospitality offer.
Lorraine Nicholson of First Retail Group, who has been working with Gore businesses, said support for local traders is unique and heartwarming. We work extensively around the country, but shoppers in Gore are especially proud of their town and its value to the community. We’re sure this recent initiative will help remind people of the value and need to keep it local she said.