Fresh New Brand For Southland District Council

Oct 02, 2017
1908 Views

Today Southland District Council launches its new brand.
With a slogan of leading the way, Council is setting some aspirational aims in its story of what it wants to be known as.

“We are very proud of our new brand and what it represents,” Mayor Gary Tong said. “We are very proud of our history and what we have achieved, so this new brand is about celebrating the past, and looking to the future.”

Southland District Council Mayor Gary Tong with new Southland District Council logo & branding. Photo: whatsoninvers.nz

“We want our ratepayers and residents to know we are standing on behalf of them at all levels and we will partner with them in working to make Southland better. We know that a brand is how people see us, not just what we say we are, so everyone from elected members to staff are on board to make the changes necessary for this.”

Council has had some challenges in recent times and the world is changing rapidly so it is
important for Council to look carefully at the future and where it wants to go, Mr Tong said. Chief executive Steve Ruru said he is very proud of the new brand and how it has been developed in-house.

“We have saved thousands of dollars by our staff doing this work, but more importantly we have got an amazing brand because our staff are passionate about it, they are invested in it and they know the story of Southland District. You don’t get that same passion from a consultant,” he said.

New Southland District Council logo. supplied.

Council has also held off replacing signage and stationery because of the brand, so the costs incurred in replacing signs and stationery would have happened anyway.
“We hope the logo and the story behind it become well-known and encapsulate who we are to everyone.
“This launch is just the beginning – our promise to our ratepayers and residents is to lead the way in working together for a better Southland.”

You may be interested

Nuggety Love at the Musos Club
Gig Guide, News
111 views
Gig Guide, News
111 views

Nuggety Love at the Musos Club

Entertainment - Sep 21, 2019

In 2009 Left or Right unleashed their debut five-song album “Nuggety” upon an unsuspecting Southland populace at Saints and Sinners.…

Arrest Following Invercargill Aggravated Robberies
News
2129 views
News
2129 views

Arrest Following Invercargill Aggravated Robberies

News Desk - Sep 21, 2019

Invercargill Police have arrested a man in relation to two aggravated robberies at the BP Elles Road service station on…

Funeral Notices – Saturday 21st September
Funeral Notices
1378 views
Funeral Notices
1378 views

Funeral Notices – Saturday 21st September

Notices - Sep 21, 2019

If you would like your lost loved one's  death / funeral  notice or memoriam listed here, contact your funeral director for more…