Amazon Surf Leaving, Huffer Coming

Huffer is set to open a new store in Invercargill Central Mall this December, taking over the space currently occupied by Amazon Surf. Known for its iconic Huffer Puffers and a popular seasonal range, the brand is excited to expand its presence in Invercargill and meet the needs of the local community.

The decision to open in Invercargill comes after recognising the need for easier access to Huffer’s products. A Huffer spokesman said Until now, Invercargill shoppers have often had to order from Queenstown or Dunedin for their winter and streetwear essentials, which hasn’t been practical for many. Now, with the new location, customers can shop locally for the same high-quality winter gear.