- Allied Petroleum will support over 14,000 players and 65 clubs across Southland and Otago
- The partnership focuses on community, growth and fuelling rugby from grassroots to elite levels
- Investment will fund youth development, coaching, refereeing and regional rugby programmes
Allied Petroleum has announced a major new partnership with Rugby Southland and Otago Rugby, aimed at fuelling growth and development across all levels of the sport. The deal will see the 100% New Zealand-owned company become the exclusive fuel supplier for both rugby unions.
This new relationship isn’t just about providing fuel—it’s a deep investment in local communities. With over 14,000 players and 65 clubs across one of New Zealand’s most passionate rugby regions, the support from Allied Petroleum is set to make a meaningful impact.
“Rugby Southland is thrilled to welcome Allied Petroleum as a valued partner in our journey to foster and grow rugby in the Southern Region,” said Jack King, Head of Commercial and Business Development at Rugby Southland. “Together, we will create a lasting impact on the sport and the community, inspiring the next generation of rugby players and fans alike.”
The partnership includes financial support to boost a wide range of initiatives. These include grassroots and school programmes, pathways for young players, referee and coach development, and elite player advancement. It will also help provide equipment, increase rugby visibility and support regional representative teams from U16 upwards.
“We are very excited to be entering into this groundbreaking partnership with Allied Petroleum and Rugby Southland,” said Paul Thompson, Commercial Manager at Otago Rugby. “The three organisations have true southern values and want to see our communities and teams succeed both on and off the field.”
From first kicks to senior club players, Rugby Southland and Otago Rugby welcome participants of all ages and backgrounds. Their work every weekend brings the game to life in schools, clubs and communities across the South, helping players not only develop their skills on the field, but also learn key life skills like teamwork and leadership.
Allied Petroleum General Manager Mat Reynen said, “This partnership is about more than rugby—it’s a celebration of our roots and our commitment to giving back to the Southern region that supported us from the start.”
Supporters can expect to see Allied Petroleum’s branding on the shorts of both provincial teams in the Bunnings Warehouse NPC. The move symbolises a strong Southern bond and shared commitment to growing rugby across the region.